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Apr 19, 2024
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MOIS 435/3301 - Introduction to Electronic Business (3 cr.)
Prerequisites
Description
The Internet, as a disruptive innovation, is changing the landscape of business operation. This course provides an introduction to the basics of modern business in a networked environment. Managers and decision makers need a broad understanding of the concepts, technologies, tools, techniques and strategies associated with electronic business to be able to exploit the business development potentials of the new information based society. The course focuses on important electronic business issues including the concept, marketing, advertising, strategy formulation and web development and related infrastructure issues, as well as the advantages and disadvantages of this form of business operation, the infrastructures in place to support this type of electronic business, and the global economy within which it takes place.
When Offered
Offered in fall & spring.
Notes
Enrollment in is limited, and priority is given to students seeking the Bachelor of Business Administration degree or the Bachelor of Accounting degree, students enrolling in specified as collateral requirements in other majors, and students who have declared business administration as a minor.
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