MKTG 526/5305 - Integrated Marketing Communication (3 cr.)

Prerequisites

ACCT 5201

FINC 5201

FINC 5202

and

.

Description
This course focuses on a fully integrated approach to the marketing communication of products and services and on the major marketing communication decisions made by brand/communication managers. These decisions include mass media advertising, public relations, sales promotion, direct response marketing, sponsorship and events, packaging, and personal selling. This course is designed to provide students with both a theoretical and applied understanding of how marketing communication messages are created to positively impact customer relationships and brands

When Offered
Offered occasionally.

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AUC New Cairo Campus

AUC Tahrir Square Campus

New York

MKTG 526/5305 - Integrated Marketing Communication (3 cr.)