Jul 12, 2024  
2013-2014 Academic Catalog 
2013-2014 Academic Catalog [Published Catalog]

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MKTG 480/4602 - Marketing Strategy (3 cr.)

  ,     and Senior standing.

An integrative capstone course for students seeking a marketing specialization. Provides a transitional experience between the marketing concepts and techniques introduced in prior courses and the practice of marketing in real-world business situations. Students learn to integrate the various elements of marketing and the other functional areas of business and develop critical decision-making abilities in strategic marketing in the context of a rapidly changing marketplace.

When Offered
Offered in fall and spring.
Enrollment in is limited, and priority is given to students seeking the Bachelor of Business Administration degree or the Bachelor of Accounting degree, students enrolling in specified as collateral requirements in other majors, and students who have declared business administration as a minor.

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