May 27, 2024  
2013-2014 Academic Catalog 
2013-2014 Academic Catalog [Published Catalog]

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MKTG 420/4203 - Advanced Marketing Research (3 cr.)


This course is designed to strengthen students’ abilities to perform marketing research at a level superior to that of most marketing graduates worldwide. The topics offered will be chosen with particular emphasis on their value to Egyptian and regional organizations. Such topics include the qualitative techniques-focus groups, long interviews, and participant observation; and advanced widely-accepted quantitative statistical techniques for marketing decision making.

When Offered
Offered occasionally.
Enrollment in is limited, and priority is given to students seeking the Bachelor of Business Administration degree or the Bachelor of Accounting degree, students enrolling in specified as collateral requirements in other majors, and students who have declared business administration as a minor.

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