Sep 24, 2021  
2013-2014 Academic Catalog 
    
2013-2014 Academic Catalog [Published Catalog]

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MKTG 418/4303 - Principles of Public Relations (3 cr.)



Prerequisites
 

Description
An overview of the public relations profession in the Middle East. Public-relations principles and techniques, current public relations problems, possible solutions.

When Offered
Offered occasionally.
Notes
Enrollment in is limited, and priority is given to students seeking the Bachelor of Business Administration degree or the Bachelor of Accounting degree, students enrolling in specified as collateral requirements in other majors, and students who have declared business administration as a minor.



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