Jul 14, 2024  
2013-2014 Academic Catalog 
2013-2014 Academic Catalog [Published Catalog]

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MKTG 411/4401 - Professional Selling (3 cr.)


Professional selling skills, analyzing advantages and challenges of a sales career, and most desired characteristics of successful sales people. The course explains the buying process, buying systems, and procedures and how the making of each customer type has an impact on the sales process. The course walks students through all the steps of the selling and post sale activities.

When Offered
Offered occasionally.
Enrollment in is limited, and priority is given to students seeking the Bachelor of Business Administration degree or the Bachelor of Accounting degree, students enrolling in specified as collateral requirements in other majors, and students who have declared business administration as a minor.

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