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Sep 27, 2024
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MKTG 525 - Marketing Strategy It is an advanced course designed to build students’ understanding, working knowledge, and use of marketing strategy concepts and to develop students’ ability to think strategically. Focuses on creating value for customers and the strategic marketing choices made by top management that have an influence on an organization’s performance and competitive success. Prerequisites Prerequisite: MKTG 520. When Offered Offered occasionally (3 cr.)
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