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Sep 27, 2024
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MKTG 412 - International Marketing The marketing problems and opportunities of the exporter, licenser, or manufacturer in a foreign country. Topics include factors in assessing world marketing opportunities and the international marketing mix. Prerequisites Prerequisite: MKTG 302. Cross-listed Same as INTB 412 When Offered Offered occasionally. Notes Enrollment in is limited, and priority is given to students seeking the Bachelor of Business Administration degree or the Bachelor of Accounting degree, students enrolling in specified as collateral requirements in other majors, and students who have declared business administration as a minor.
(3 cr.)
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