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May 02, 2024
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MKTG 525 - Marketing Strategy
It is an advanced course designed to build students’ understanding, working knowledge, and use of marketing strategy concepts and to develop students’ ability to think strategically. Focuses on creating value for customers and the strategic marketing choices made by top management that have an influence on an organization’s performance and competitive success.
Prerequisites
Prerequisite: MKTG 520.
When Offered
Offered occasionally
(3 cr.)
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