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May 02, 2024
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MKTG 414 - Services Marketing
An elective marketing course for undergraduate students seeking greater understanding of devising and delivering services to world-class standards. The course deals with identifying service quality from the customer’s perspective, designing effective service products, designing effective service delivery systems, and implementing service quality control features suitable to the Egyptian environment.
Prerequisites
Prerequisite: MKTG 302.
When Offered
Offered occasionally.
Notes
Enrollment in is limited, and priority is given to students seeking the Bachelor of Business Administration degree or the Bachelor of Accounting degree, students enrolling in specified as collateral requirements in other majors, and students who have declared business administration as a minor.
(3 cr.)
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