Aug 17, 2019  
2018-2019 Academic Catalog 
    
2018-2019 Academic Catalog [Archived Catalog]

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CEMS 000/5201 - Global Strategy (3 cr)



Description
This course offers an integrated perspective about the challenges associated with strategy design, implementation, and assessment within the international context. It addresses two central questions that top managers ought to answer: 1) What (international) businesses shall we get into and/or out of? And 2) How to compete? Considering both the firm’s unique characteristics and the structure of the markets where it competes. Through readings, case studies, a business strategy simulation, and interactive lectures, students are exposed to the latest techniques and methodologies for crafting corporate, business, and functional strategies meant to improve firms’ local and international competitiveness. Students will also be introduced to the relevant analytical techniques for diagnosing the competitive position of a business, and assessing alternative strategic directions in a global context. This course discusses topics related to global strategic management. Most students who join this program would have already taken an undergraduate strategy course. Accordingly, this course would not be discussing main stream strategy topics but rather topics related to global challenges in a dynamic global environment with special emphasis on the role played by technology and innovation in transforming the way global business is being conducted and strategies being formulated.



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