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Apr 19, 2024
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JRMC 000/3366 - Online Behavior and Web Analytics (3 cr.)
Prerequisites
ENTR 000/4503 - Digital Strategy (3 cr.)
Description
This course proficiently tackles today’s business challenges with this powerful new framework that will permanently change how students think about analytics. It provides a wealth of tactics for creating a pragmatic strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multi-channel campaigns, achieving optimal success by leveraging experimentation, and employing approaches for truly listening to your customers.
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