May 20, 2019  
2018-2019 Academic Catalog 
    
2018-2019 Academic Catalog
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MKTG 302/2101 - Principles of Marketing (3 cr.)



Description
The nature and scope of marketing. Marketing systems and the marketing environment, definition of a market, market segmentation, and buyer behavior. The marketing mix: product, place, price, and promotion. Marketing research and marketing information systems. The application of these topics to the Egyptian environment constitutes an important part of the study. Some of the class discussions and projects will incorporate entrepreneurial issues in Marketing.

When Offered
Offered in fall and spring.
Notes
Enrollment in is limited, and priority is given to students seeking the Bachelor of Business Administration degree or the Bachelor of Accounting degree, students enrolling in specified as collateral requirements in other majors, and students who have declared business administration as a minor.



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