Nov 22, 2019  
2013-2014 Academic Catalog 
    
2013-2014 Academic Catalog [Archived Catalog]

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GREN 504/5204 - Entrepreneurship and Innovation (3 cr.)



Description
Innovation lies at the heart of economic growth in the modern world. Entrepreneurs with the ability and resourcefulness to establish their own business are critical to the process of innovation. Innovation is not just about starting a new business but it is also about creating and developing Innovative ways of management. Whether you are thinking of starting a new venture or developing innovative mechanisms of management in a large organization, you will need to understand Entrepreneurship and Innovation.
This course takes students through the various aspects of starting, managing, and growing a business. Whether you want to start a new venture, a new project, or develop an innovative way of management. You will need to write a business plan? This course will teach you how to write a business plan, its benefits and how does it differ from a feasibility study.
Opportunity identification, clear business and market definition, segmentation, and entry, building a team and creating a suitable organizational form, avoiding common pitfalls, and various strategies for starting or growing a business , are among the numerous facets of entrepreneurship covered in the course.
Methods employed include individual and group case analysis, writing a business plan, interviews with, and talks by, entrepreneurs, and profiling of successes and failures.
 

Cross-listed
Same as   /  .



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