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Apr 16, 2024
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MOIS 551/5303 - Electronic Business: Doing Business in the Digital Economy (3 cr.)
Prerequisites
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Description
This course demonstrates how various information and communication technology tools and applications such as the Internet have created new business models, removed time and distance barriers, introduced new cost structures and redefined value chains relocating businesses from marketplace to market space. The course covers different models including business-to-business and business-to-consumer, in addition to strategy formulation, digital marketing strategies and advertising models, analysis and design of websites, infrastructure and security requirements, and economics of online transactions and applications.
When Offered
Offered occasionally.
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