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Apr 19, 2024
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MKTG 524/5304 - Global Marketing (3 cr.)
Prerequisites
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Description
This course covers the environmental, organizational, and financial aspects of international marketing. It also describes the special marketing research, pricing, channels of distribution, product policy, and communication issues which firms face doing business in international markets. Further, this course examines the cultural, behavioral and legal challenges of entering and doing business in foreign markets. Decisions must be made regarding international marketing objectives, strategies and policies, foreign market selection, adaptation of products, and distribution channels of communications to fit each foreign market.
When Offered
Offered occasionally.
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